In partnership with Mastercard, Fonto has launched Open Banking data collection, allowing the company to leverage Mastercard’s global security infrastructure. This initiative enhances the quality of consumer insights by collecting transaction data through Open Banking standards. It enables users of Fonto’s Surveyz app to share their data securely while earning rewards, making data collection both seamless and beneficial.

Enhancing Data Collection with Open Banking

Through the use of Open Banking data standards, Fonto improves how consumer behavior is captured and analyzed. With Mastercard’s backing, Fonto can offer enhanced security and scale, while providing valuable consumer insights to marketers and investors. The new system ensures users’ data is protected while facilitating smoother transactions and better results for businesses relying on consumer insights.

Surveyz App Rewards Users for Sharing Data

Fonto’s apps, Surveyz and Humaniti, reward users for participating in data collection. Instead of simply answering traditional surveys, users are paid or given loyalty points for feedback tied to actual purchases. For example, after buying a coffee, users can earn rewards by sharing their experience. This innovative model not only provides valuable data to marketers but also makes the process more engaging for consumers.

Global Security Backed by Mastercard

With Mastercard’s involvement, Fonto’s data collection is backed by industry-leading security. This collaboration enhances the platform’s ability to scale while maintaining a high level of security for all users. By aligning with Open Banking standards, Fonto is able to offer marketers and investors comprehensive and secure consumer insights.